Where it starts · The audit

Find the leak first. Then decide what's worth building.

We don't quote a build off a phone call, because at that point neither of us knows what's wrong. The teardown takes 20 minutes, and it ends with a straight answer about where your business is losing money and what it's worth to fix.

20 minfor the whole teardown
5places we look
1bottleneck, named, with the reason
Yoursto keep, whatever you do next

Why we look first

Getting found, getting the lead, answering it, closing it, and running the work afterwards. Every business runs on those 5, and every business is weak at 1 or 2 of them. Almost nobody guesses their own correctly. That's why nothing gets quoted, scoped or built until somebody has looked.

You don't order a product off a list. We find where your business is held back, we take that away, and then we go find the next one.

What we look at

How people find you

Search, reviews, ads, and whether any of it brings in someone who can buy. Getting found and chosen.

What happens when they reach out

How fast, by whom, and what happens to the ones who arrive at 7pm or on a Saturday. Never losing a lead.

What happens after you quote

How many get chased, how many go quiet, and whether anybody knows which is which. Closing what you quoted and quoting faster.

Where the hours go

The repetitive half of everyone's week. We count it rather than estimate it. Giving the week back.

What your team already knows

Who's using AI, who's afraid of it, and who the builder is going to turn out to be. That's what decides whether training comes first.

What you walk away with

  • The bottleneck, named. Not 5 things to fix. The one costing you the most, and the reason it's that one.
  • What it's costing. In your numbers, from your business, not an industry average off a blog.
  • The order to fix it in. What moves first, what can wait a quarter, and what isn't worth doing at all.
  • An honest no when it applies. If the fix is a hire or a price change, you hear that instead of a software pitch.

What happens after

3 things can happen, and all 3 are fine. Your team gets trained on the work they already do. We build the system that takes the bottleneck away. Or you take the audit and build it yourself. Most owners end up doing the first 2, training first so the team knows what's possible, then the handful of things they tell us are still eating the week.

Anything we build gets scoped on that call, against what the audit found. Never off a menu, and never before we've looked.

Is this a sales pitch?

No deck and no pitch. You walk us through a normal week and we tell you where the business is being held back. If there's nothing worth building, we say that too.

What do I need to bring?

A normal week, described honestly. Where leads come from, what happens when they reach out, what happens after you quote, and what eats your team's hours. We do the counting.

What if my problem isn't something AI fixes?

Then you hear that from us. If it's a hiring problem or a pricing problem, we'll name it and we won't sell you software for it.

Do I have to hire you afterwards?

No. You own the audit either way. If you take it and go build it yourself, that's a fine outcome, and it's happened.

Who is it for?

American business owners, from one person shops to $30M companies. If you can feel something leaking and you can't say exactly where, this is where to start.

Where to go next

Twenty minutes. We tell you where the money is leaking.

No deck, no pitch. Walk us through a normal week and we will tell you honestly which of these is costing you the most right now, and whether it is worth fixing.